We get it. You want your email newsletter to be engaging. You want it to feel like something people will want to read. You want them to open it, click on links within it, and even sign up for more of your content. But there’s a fine line between engaging and spammy. And we’re here to help you walk that line like a pro! Here are our top tips for writing an email newsletter templates that doesn’t feel like spam.
Email marketing is one age-old practice that refuses to die down. The reason email marketing is so popular is because people prefer everything in their inbox. It’s the least intrusive, and also most convenient. If they don’t like something, they can flag it as ‘spam’ and move on. Having a template for email marketing and using one with the most open rate is a must. Look at some newsletter examples in your imbox to get an idea of what worked for you. Then examine the newsletter content to see what part of it worked like magic for you. Make that your email template after some a/b testing to understand the user experience. Keep your email short and sweet.
A lengthy email campaign might upset email subscribers as everyone wants pithy newsletters that answer the question they are asking. The email design should not be fancy. Make sure you have a link in your email to book an appointment for your service or buy your product. This is the only way to grow your email list. When you send emails, pay attention to the email subject line. Newsletter subscribers will appreciate a newsletter template that has impeccable email copy perfect for its target audience. Your email marketing strategy should have content that people actually want to read. Your marketing strategy should focus on making email clients want to open your newsletter. If you write a good piece of content, it should increase your average open rate. An effective email is one that your subscribers will love. Therefore, make sure you include details about your business and brand. Learn how to create an email marketing newsletter with templates that you can use. These are free to get. Make the most of them.
It’s all about the subject line!
Your subject line is the first thing subscribers see, and it’s a headline. The line needs to grab people’s attention. Besides, it should be clear and descriptive enough that the readers know what to expect.
Your subject lines should be about 50 characters. Anything longer than that and you run the risk of truncation. Platforms like Gmail, Microsoft Outlook and Apple Mail have a character limit.
The exception here is with push notifications. Subject lines are usually quite short (think 5-10 characters) so as not to take up too much space on a mobile screen. Again, you should use your best judgement on what to include in your notifications.
Keep it brief and to the point
It’s important to remember that your readers will be reading your emails in their inboxes. So, keep your email to 300 words. If you have lots to say, break it up into a series of emails.
If you do have a lot of content, structure the information, so people can skim and find what’s most important. Use headlines and sub-headlines to help the reader get to the part they’re interested in.
Make sure you have a clear call to action at the bottom of each newsletter, as well as links throughout the email. This is how subscribers will interact with your company depending on their needs! So if you want them to sign up for something or buy something, make sure this is clear and easy for them!
Make sure the content is valuable
When creating content, think about whether the reader would find value in it. In other words, is the content useful? Is it unique?
Your newsletter should be easy to read, so don’t overload each email with text. Make sure that you have enough white space between paragraphs. Otherwise, readers will abandon your newsletter if it looks like a wall of text. Also, keep in mind that your audience may be reading from a mobile device. So, make sure your formatting works well for both desktop and mobile devices.
Also, consider how easy it is for readers to share the content on social media or forward it to a friend or colleague. If you want to grow your mailing list, this step is important. And don’t forget to include an unsubscribe button – it’s required by law.
Use your brand voice
- Use your brand voice. In all your marketing, it’s important to sound like your company, not like someone else. When writing an email newsletter, craft copy that mirrors the way you speak to customers. Use language that is genuine to help readers feel connected with your business.
- What are some key traits of your brand? Think about what sets your business apart from others as well as common words used by employees. Do you use a lot of abbreviations? Do you have a quirky sense of humour? Is there a specific tone when speaking? Using the same vocabulary and tone will help readers understand your brand language.
- Your email newsletter should have its own style. But it’s still important to keep it consistent with the rest of your marketing materials. We are talking about social posts, ads, and website content, among others. This way, readers can recognise it right away and know who sent it.
If you include a call to action, make it clear and easy to do
If you’re including a call to action (CTA), remember there are two main types of calls to action: “soft” and “hard.” Hard calls to action give readers a clear next step. Like signing up for your email list or buying something on your site. The CTA is directly related to the content in the email newsletter you’re sending out. Soft calls to action are less direct, like asking people to reply with their thoughts on what you shared. Hard calls can be more effective when it comes to getting people to buy a product or service. And soft calls can make your newsletter feel more personal.
If you’re going with a hard call to action, be careful not to make it too sales-y or pushy. If it feels spammy, people will immediately unsubscribe. Instead, frame your call so that it feels like something they want and is convenient for them. For example, instead of saying “Buy my book!”, say something like “Get my book here if you feel the same way!” The difference between these two statements might seem small at first glance. But imagine the eagerness of the recipient after reading the rest of your newsletter.
Email newsletters can help you build a relationship with your customers
Email newsletters are an effective way to build relationships and get repeat business. They’re especially useful for businesses that are mostly e-commerce. By sending out emails with special offers and helpful content, you can:
- Build trust with your customers and prospects by showing them that they can rely on you
- Establish yourself as a trustworthy expert in your field/industry
Conclusion
It’s easy to subscribe to a lot of newsletters out there, but after a while, it begins to feel like spam. If you want your newsletter to be read, you need to treat it more like a reply than an interruption. Follow the tips to make sure your newsletter doesn’t get lost in the sea of clutter that can flood our inboxes. Here is how you do it. Open your email. Look at the best practice of a person like Neil Patel. A good email is one that is to the point. Write a newsletter with an email builder, such as MailChimp, Revue or Systeme.io. All email marketing services employ such tools to create an awesome email. They not only show you how to write but also make your email newsletters work for your business.
Remember, writing newsletters is simple, but not easy. The process demands thought, planning, and consistency. If you can commit to these three things, your readers will reward you by opening the emails. And clicking on the links for more information. Or you can hire a content marketing firm like Write Wing Media to do it for you.
Frequently asked questions (FAQs)
How to send newsletter by email?
You can send your newsletter by email in one of two ways. One, you can use a service like Mailchimp or Constant Contact, which allow you to create a template and then add all of your subscribers’ email addresses. The service does the rest! Second, you can create a spreadsheet with all of your subscribers’ email addresses and then write an email in Microsoft Word or Google Docs that you send directly from your computer.
Do email newsletters work?
Yes, they do. The key to email newsletters is the content. You have to ensure that it’s engaging, and you have to make sure that it’s relevant to your audience. If you’re sending out an email newsletter with nothing but advertisements, then yes—you will probably get a lot of unsubscribes. But if you’re sending out newsletters that people actually want to read—newsletters that offer value in some way and keep people engaged—then yes, they can work really well!
What size is an email newsletter?
The answer to this question is: it depends. The size of your email newsletter will depend on how many subscribers you have, and how much information you want to share with them. If you have a large number of subscribers, it’s best to keep your newsletter short and concise, as long emails are likely to get lost in the shuffle. However, if you have a small number of subscribers, it might be better to go into more detail about the topic at hand—your audience will enjoy hearing more about it!
How to create an email newsletter in Canva?
Create a free account on Canva.com. Click on “Create” at the top of the screen. Select “Email Newsletter” from the options under “Design.” Select a template from the list and click “edit.”Add a pre-header image. Add a title. Write the description. Create an introduction to the email newsletter. And insert the body of your email newsletter.
How can you grow the number of email subscribers?
By using a variety of different tactics, you can increase your email subscriber base. You could try by creating a list of people who have already expressed interest in your business or product by signing up for a free trial or completing a survey. Sharing your content on social media. Adding an opt-in form on your website that asks visitors to sign up for updates about new products or services.
You can grow your email subscribers by writing great content and putting it in front of the right people. Write content that is valuable to your audience. Use social media to share it with people who might be interested. Create a landing page where people can subscribe.
How do you know what newsletter content ideas will get read?
There are four ways you can know what newsletter content ideas will get read. Look at your open rates. Examine your clickthrough rates. Look at the number of people who actually take action after reading the content in question. The best way to test your content ideas is to run a few different newsletters, and then see which ones get more clicks. You can do this by creating multiple versions of your newsletter using different content, and then split-testing them—that is, sending one version to one group and another version to another group. Then compare the results from each group.
What are the key things to include in a newsletter?
A newsletter is a great way to keep in touch with your customers, so it’s important to make sure you’re including the right content.
Here are some key things to include:
- A short introduction and an explanation of what the newsletter is about. If you’re sending out a monthly newsletter, let readers know how often they can expect to receive it.
- A call-to-action that invites people to subscribe or buy something, or take some other action on your website or social media page. This is a good opportunity to get people engaged with your brand and turn them into customers! You can also use this section as an opportunity for personalisation—if someone has already subscribed, say hi or ask them how their day is going!
- A list of all the ways people can stay up-to-date with your business—e-newsletters and social media posts are great options here!
What are the best email newsletters made of?
The best email newsletters are made of high-quality content, a well-designed layout, and a responsive design that adapts to any screen size. They should also promote a quality product or service; have a clear and concise message that is easily understood by the reader; and a call to action that motivates the reader to act right away. Great newsletters always have a strong subject line and an engaging introductory paragraph.
