Make sure you have the tools needed to create that content (or hire someone who does).
Focus on one specific audience at a time, and make sure it's the right audience for you!
Consider what type of content will work best for your budget and audience.
Be consistent in your messaging across all platforms, including social media and email marketing platforms like MailChimp or Constant Contact.
Make sure your website is mobile-friendly so it's easy for people to find and consume your content on any device! This includes videos too—make sure they play well on all different devices so they don't leave anyone out of the experience!
Make sure you're sharing your content with influencers who can help spread the word about it even further than just their own networks