The benefits of content marketing are aplenty. Being part of Digital Marketing, CM has opened up several opportunities for businesses across the globe. There are SEOs, paid media, and social media advertising, among many more, to help you in attracting more audience and potential customers. However, this is true for all entrepreneurs and businesses out there. The question is, what can one do to make their social media presence more useful and attractive to their audience? One of the most tried-and-tested methods is content marketing.

But people ask: ‘what is content marketing meaning’? Let us explain. Remember that without content that informs your customers on how they get benefitted from you, not much will happen with your digital strategies. There simply won’t be enough reason to distinguish you from your competitors. It is content marketing that will make your webpages interesting enough for the audience to keep coming back for more. The chances of them taking an interest in your product and your company increase through these repeat visits.

Therefore, the meaning of content marketing is getting greater business traction at 62% less than paid ads, and yet generates three-times more leads. Content marketing is writing blog posts and publicising them through social media. Want to know all the stats about content marketing for B2B companies? Download this 2022 report now. 

Content Marketing Benefits: What You Ought to Know in 2022

Here are ten reasons why your company or business could do better with content marketing.

Establishes trust

Today, the audience is smart enough to understand and not be unduly influenced by advertisements. Good content also demands superlative content writing services in Bangalore that can better engage the target group, building trust. When people read your material, they know that you are an expert on the subject, and their trust on what you have to offer as a product will gradually build as well. These are some of the benefits of content marketing.

Builds brand awareness

Most audiences tend to skip ads. Google stats show that over 90% of its audience do not look at promotions, and find them to be a hindrance. So how do you get them to know about your brand? Well, writing content that caters more to the needs of your audience. Look up the major trends or wishes of the people you want to serve, and create content around it through videos, blog posts, podcasts, infographics, case studies, and so on. When your audience finds something useful in your content, they will not only become aware of your brand, but also begin to trust you and your offerings. If your company is selling ski gear, make a video about skiing, safety tips, places to travel, and provide inbound links to your site. Your audience is finding something useful, and they are becoming aware of your product and brand.

Greater ROI

Even if you hire influencers or writers to produce content for you, this mode is still cheaper than other forms of marketing. Content marketing can typically cost about 62% less than traditional and outbound marketing strategies. The best example of this could be email marketing. Email marketing offers one of the widest and highest targeted reaches with some of the best ROI (return on investment). According to Campaign Monitor, highly targeted email campaigns can generate over 760% more revenue than traditional email blasts. This is specifically important for the smaller businesses who need greater ROI methods during their initial opening days.

Organic search (SEO)

Google works hard to bring the most relevant information for your search instead of spammy sales. This is why it is important to create useful and valuable information for your target buyers instead of aggressive sales copy that says, ‘look at me!’ or ‘Buy me!’. If you provide actionable and good content, Google will recognize that you are providing answers to people’s searches, and rank your article higher than the others.

Though search engine algorithms are infamous for constantly changing, as long as you keep creating  informative and relevant content, and stay true to what the audience needs right now, it will rank higher and stay longer in people’s searches.

Rehab Financial Group (RFG) partnered with a digital firm to create a detailed online guide called Flipping Houses 101. They used consumer data to create a handy book that answered the most pertinent questions besides providing comprehensive insight. RFG saw a 5000% increase in organic traffic and an additional 110% revenue.  

Lead generation

Along with offering one of the highest ROIs, content marketing has the potential of increasing your leads by up to 3x. Generating leads for your business is why you do any marketing at all. We need new leads or potential customers to come to us and buy what we are selling. Through content marketing, strangers find you through useful content, even if they have made a decision to buy. Up to this point, there is no competitor in the picture. If your content is good enough, and manages to convince your reader/viewer, it’s a sure win. Add links to premium content, and the experience becomes even better.  

Attract potential buyers

Let’s just say that you already have great leads, but what if they are not interested in buying? What’s the use then? Well, the best part about content marketing is that it gives you the benefit of attracting potential customers. Think of it like this. Suppose you have written a 1000-word article about the benefit of a healthy diet. There is a 9 on 10 chance that people who are genuinely interested in knowing about it will read the piece. But you also include a reference to your brand’s health supplement in the content. Now, the customer will first become aware of your product or come back to buy it later. Through content marketing, your chance of reaching the target audience increases, with minimum wastage of resources. That’s the biggest advantage of content marketing.

Increases reach

If you’re an expert in your domain, it means you have information that others don’t, and you are making sure that it is reaching your audience. Now imagine a person reading or watching your content and thinking, “This information is useful, let me share it with more people.” Your traffic has the potential of increasing exponentially. If luck has it, sometimes such content can even go viral, and get you insane traffic.

Thought leadership

Content marketing is all about providing information to the customer. Writing about what the customer needs instead of just your product requires much research, due diligence, and impactful words. When you hire the right person or agency to craft your content, your audience finds a piece of content that resonates with their needs, and establishes you as an expert. However, don’t expect this to happen quickly. Your game has to be consistent. You need to send out trending content regularly. If you provide solutions to someone’s problem, then even if they do not buy from you, they will accept you as an authority on the subject. When your follower base increases, the chances of enhancing your customer base also go up.

Repeat audience

Instead of feeding only advertisements to people, content marketing gives your target group some useful material that they need. When you are becoming helpful and helping people with information, you become a trusted resource that people want to keep coming back to.

For example, Moz’s weekly marketing segment, Whiteboard Friday, delivers helpful content on how to improve SEO and online marketing skills. They have wizards, doctors, and experts offering advice along with their personally-researched insights. This kind of content interests the audience. The bottom line: Try to form a community around your content.

Link love

Another advantage of content marketing is that you create good quality expert content. This approach prompts other websites to backlink to your portal, providing the much needed mutual ‘link juice’. This is another way of increasing your traffic exponentially. Depending on how many times your content is linked, and the popularity of the sites, your traffic may go up two-fold, three-fold or a hundred-fold. The more people visit your website, the better will be website authority. Building backlinks is also important in increasing the SEO of your website.      

Content marketing improves your SEO, increases organic traffic, provides better leads, higher ROI, greater sense of trust, and has the potential to establish you as a market leader. There is no business which would not gain from the benefits of content marketing. As informative content is what your audience is continually looking for, the usefulness of your content will hold, thereby gaining the audience’s link love.