The difference between a company and a brand? A company is simply a registered organisation that produces and sells goods and services. It is a legal unit under which all contacts are signed, people are hired, and transactions are made. A brand is what the consumers directly interact with while buying products and services from … Continue Reading
Identifying a profitable Content Marketing Strategy for startups and small businesses is one of the most profitable and cost-efficient ways of driving viewers to a company’s website that offers a product or service. However, CM isn’t just the creation of attractive and interesting blog posts, videos and podcasts. This approach is a meticulous and systematic … Continue Reading
Whenever you look up ‘content marketing’ on the internet, most search results are bound to show the phrase ‘content is key’. This much is true. However, not just anything can be released for your audience to consume. The content must be ‘valuable’. Content marketing is a technique to create and distribute content for attracting a … Continue Reading
Today, when people are suffering from an overload of advertisements and promotions, content marketing is the best way to not only attract more audience, but also form a trusting relationship with them. However, content marketing is different from other forms of writing. Here are a few guidelines to follow which will help you in the … Continue Reading
Content marketing refers to writing educational articles, e-books, or holding seminars to answer the questions that people may have. Of course, it helps if the content is exclusive. However, content marketing is not an easy job as it is difficult to come up with new content every time. According to Zazzle Media, while 60% of … Continue Reading
Did you that there are 18 types of content writing? Did you also know how you can effortlessly use these different forms and mediums for content marketing? But first off the bat, what is content? Why is text, a vital component? According to Statista, there were 4.57 billion active internet users in July 2020 alone. … Continue Reading
There are different kinds of editing any manuscript or piece of writing. If you have just finished writing content, and can’t wait to publish it, hold on. Has the document been thoroughly edited? Because editing is one of the most important facet of writing, and content marketing for businesses. It benefits everyone; from a novelist … Continue Reading
Content writing for beginners is a must as it is part of digital marketing. Content writing tips for beginners involve creating, writing, and editing website content to make it more appealing to the readers. All facets of marketing stem from writing and it can range from writing blog posts to video scripts and e-books, among … Continue Reading
If you want to know how content marketing builds your business and drives organic traffic to your business, you have reached the right place. Therefore, whether it’s a product or service, this handy guide will help you understand the ways to super-charge your brand. Definition Content Marketing can be a slightly confusing term. So, what … Continue Reading
If you are a small business owner, a startup firm, or even an SMB firm with budgeting constraints, spending on content marketing is best as it’s free organic traffic to your website. The more you spend on quality content, the more chances of people finding you online. Importantly, all that you spend on content fetches … Continue Reading